QR Code Labels

The concept of e-commerce has transformed the way we do business.  Thanks to online selling, you can now be the proprietor of a shop which is accessible from anywhere in the world, and is open to customers at any hour of the day or night.  The automation of tasks such as active promotions and checkout duties mean that your virtual shop can run on a skeleton staff, while handling as much product as any bricks-and-mortar retail outlet.  And by working closely with trusted suppliers and other third parties, you can keep your overheads down to a bare minimum too.  All in all, selling through an online shop has much to recommend it.

On the other hand, a virtual shop lacks one vital feature which is crucial to the operation of high street stores, one without which your customers may never be able to find you and the wealth of products you offer: a front door.  For all the benefits of internet selling, many retailers fail to reach their full potential as they have no physical infrastructure by means of which to reach out directly to the customers they wish to target.  Search engines and targeted online advertising campaigns can bring in traffic representing a cross-section of the population, but to grab the attention of those most likely to respond to what you have to offer, you need the front door of your virtual shop to be open wide.

This is where Qr code stickers come in.  The Quick Response code is designed to be the fastest, most convenient gateway between the physical and digital worlds, and it accomplishes this admirably.  As soon as a customer uses a camera to scan a sticker bearing a QR code for your website, their internet-enabled device will take them straight to the content or product you wish them to see – no fuss, no delay, and no need to rely on third parties whose processes may or may not bring you the customers you wish to attract.

Qr code labels are like the barcode labels on the packaging of many common products, but as they work in two dimensions rather than just one, they can hold far more information.  The most common use for Qr code labels is to direct hand-held devices to specific URLs.  This can be the home page of your website, a particular product or service you wish to promote, instructions on how to set up or use a product, or any other information you deem appropriate.  To reach out to their customers directly using Qr code stickers Uk businesses have attached them to advertising posters, promotional materials, and packaging.  Some have even affixed small Qr code stickers to the products themselves before shipping.

When your advertising uses the name of your website to promote your business, you rely on customers remembering the name exactly, and taking the time to enter it into a search engine before eventually navigating to your site.  On the other hand, custom Qr code stickers from Label Bar can throw that shop door open wide, and welcome customers in from ‘the street’ – wherever they happen to be when they encounter your QR code.  Contact us to learn more.